Join us next in Baltimore

October 18, 2012

This highly successful event has ended. A sell-out gathering of 400 CMO's advertising, marketing, communications and media executives came together to discuss high-level marketing and communications issues through a series of panels, keynotes, presentations and networking. Our next Mid-Atlantic Marketing Summit is in Baltimore on October 18th. Please visit our temporary registration site at: Mid-Atlantic Marketing Summit Baltimore

To get a sense of what to expect:Learn more

Agenda

7:45-8:30 Registration/Coffee (Gannett Lobby)
8:30-8:40 Welcome(Gannett Auditorium)
8:40-9:10 Metrics/Data (Gannett Auditorium) (More Details)
9:10-9:40 First Keynote - David Payne, Chief Digital Officer, Gannett (Gannett Auditorium)
9:40-10:10 Coffee Break/Exhibits (Gannett Lobby)
10:10-10:35 Second Keynote - Sean Murphy, EVP, e-Commerce, CustomInk (Gannett Auditorium)
10:35-11:15 CMO - Current State of Marketing (Gannett Auditorium) (More Details)
11:20-12:05 Mobile Marketing: Beyond the Hype (Gannett Auditorium) (More Details)
11:20-12:05 Multi-Cultural Marketing: New Opportunities, New Challenges (Conference Room B&C) (More Details)
11:20-12:05 B2B Marketing: The Newest Trends (First Amendment Dining Room) (More Details)
12:10-12:50 Trending - Projects from the Digital Agencies (Gannett Auditorium) (More Details)
12:50-1:35 Lunch (First Amendment Dining Room)
1:35-2:00 Third Keynote Mike Volpe, Chief Marketing Officer, HubSpot (Gannett Auditorium)
2:05-2:50 Beyond the Like: Facebook Advertising Campaigns (Gannett Auditorium) (More Details)
2:05-2:50 Inbound Marketing: Pulling with Content (First Amendment Dining Room) (More Details)
2:05-2:50 State of the Industry: Insights from Association Leadership (Conference Room B&C) (More Details)
2:05-2:20 Sponsor Presentation - Rocketfuel (Conference Room D)
2:20-2:35 Sponsor Presentation - Whereoware (Conference Room D)
2:55-3:40 Beyond Facebook & Twitter: LinkedIn, Google+, YouTube & Pinterest (Gannett Auditorium) (More Details)
2:55-3:40 The New Realities of PR (First Amendment Dining Room) (More Details)
2:55-3:40 Maximizing Video in an Online World (Conference Room B&C) (More Details)
2:55-3:40 What's Trending: Top 5 B2G Marketing issues in 2012 (Conference Room D) (More Details)
3:40-4:05 Break/Exhibits (Gannett Lobby)
4:05-4:50 The Changing Media Landscape (Conference Room B&C) (More Details)
4:05-4:50 Crisis Communications: It's a Whole New (Social) World (First Amendment Dining Room) (More Details)
4:05-4:50 Marketing Automation: Is it Really Possible to Scale? (Gannett Auditorium) (More Details)
4:20-4:35 Association Presentation - DC Ad Club (Conference Room D)
4:35-4:50 Association Presentation - Public Relations Society of America National Capital Chapter (Conference Room D)
4:50-5:30 Cocktails/Exhibits (Gannett Lobby)